Privacy Policy
Who we are Wildfire Vape Limited, trading as Wildfire Vape, is responsible for the personal information used to run this shop. You can contact us at online@wildfirevape.co.uk , on 01323 920040 , or by writing to Wildfire Vape, 21 London Road, Riverhead, Sevenoaks, TN13 2BU, United Kingdom. This notice explains the information used by our online shop, customer accounts and related communications. Using the website does not, by itself, mean that you consent to optional marketing or optional cookies. Information we collect Account and contact details: your name, email address, password in a protected hashed form, contact preferences and information you give us when asking for help. Orders and delivery: your basket, purchased items and variants, delivery and billing details, phone number where supplied, order history, return requests and correspondence. Payment records: amounts, payment references and payment status. Card details are entered with the payment provider; the shop does not store your full card number or card security code. Age verification: the identity and order information needed for the check, verification references and outcomes. Where documents or other evidence are required, they are supplied through the verification provider's secure process, not stored as identity documents by this shop. Technical and preference information: IP address, browser and device information, security and service logs, cookie choices and the essential browser storage described in our Cookie Policy . We receive information from you directly and, where needed to fulfil an order, from payment, delivery and verification providers. If an existing customer account or order history is transferred to this shop from our previous system, that transfer does not automatically opt you into marketing. Why we use your information To perform a contract or take steps you request before a contract: manage accounts, process purchases, deliver goods, provide order updates and resolve returns or enquiries. To meet legal obligations: enforce age restrictions, retain required accounting records and respond to lawful requests. For legitimate interests: prevent fraud, secure the shop, investigate problems and manage customer service and disputes, where those interests are not overridden by your rights. With consent where required: send optional marketing and load optional external website content. If you do not provide information needed for payment, delivery or age verification, we may be unable to complete your order. An account or order may need a new verification check if relevant details change. If a verification result prevents a purchase and you believe it is wrong, contact us so we can help you seek a review. Who receives information We share information needed for the service with the providers used by this shop, rather than treating all sharing as optional marketing. These include: Viva: payment processing, payment status and refunds. VerifyMyAge: age checks using identity, contact, delivery and basket information. Its hosted service explains any additional evidence it needs. Invastokk: catalogue, inventory and order fulfilment records. Royal Mail / Click & Drop: recipient and delivery information needed for postage, delivery and tracking. Resend: sending service emails and approved communications, including recipient details, message contents and delivery events. Website hosting, storage and image providers: operating and securing the website and displaying product images. The site is hosted on Replit and uses its associated storage services; some catalogue images are served by supplier image hosts. Optional reviews and maps can contact Elfsight and OpenStreetMap when you allow external content. See the Cookie Policy . These providers may also act under their own privacy notices for parts of their services. We may also disclose relevant information to professional advisers, authorities where required by law, or a successor business in a sale or reorganisation, with appropriate protection. We do not sell your personal information. Emails and your choices Account verification, password resets, security notices and necessary order communications are service messages, not an opt-in to advertising. You can manage marketing consent in your account and use the unsubscribe options in optional messages. Basket reminders and stock alerts include their own opt-out links where applicable. Withdrawing marketing consent does not stop necessary service messages. International processing Some service providers may process information outside the UK. Where this happens, we must use the protections required by UK data-protection law, such as an applicable adequacy decision or approved contractual safeguards. You can contact us for information about the safeguards relevant to your data. How long information is kept We keep information for as long as needed for its purpose, taking account of account use, order fulfilment, warranty and dispute periods, legal accounting duties, fraud prevention and security. Information needed for tax records, a legal claim or a legal obligation may need to be retained after an account is closed. We delete or anonymise information when it is no longer required. You can ask us about the retention period that applies to a particular record. Your rights Depending on the circumstances, you may ask to access, correct or erase your information, restrict its use, object to processing, receive a portable copy or withdraw consent. Withdrawal does not affect processing that was lawful before consent was withdrawn. Some rights have legal exceptions, including where records must be retained. Email online@wildfirevape.co.uk to make a request. We may need to verify your identity and will respond within the applicable legal time limit. You can also complain to the Information Commissioner's Office (ICO) . Please contact us if you would like us to try to resolve a concern first. Security and changes to this notice We use reasonable technical and organisational measures to protect information, but no online service can guarantee absolute security. Please keep your password private and tell us if you suspect unauthorised account access. We may update this notice when the shop or our practices change. Material changes will be brought to your attention where required. Please check this page periodically.
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